Overview

Pure Beverages is a company that specializes in creating fruit based drinks. A new line of products was introduced under the name 'Fruite'. I was tasked with developing the brand identity for this new product line, which included the logo, packaging, and marketing materials.

In order to capture the natural essence of the brand, i opted for a handdrawn type logo and handdrawn art for the juice labels. Using 3D assets created in Blender, I created renders of the product packaging. For advertising, I focused on a catchy slogan and keeping a clean and colorful aesthetic.